Pinterest Statistics In 2024: Is Pinterest Still Popular?

Do you wonder if Pinterest is still as popular as it once was?

You’ve come to the correct place!

In this blog post, we’ll look at the most recent Pinterest statistics 2024, revealing the trends, insights, and stats that will help you get the most out of this platform.

But first, let’s address the major question: is Pinterest still popular? With 482 million (and counting) users, I can tell that it most surely is!

Let us get right into it!

What is Pinterest, and how does it work?

Pinterest is a visual inspiration platform, which is a fancy term for a visual search engine. It was founded in 2010 by Benjamin Silbermann, Paul C. Sciarra, and Evan Sharp.

It’s a site where you may find and share interesting things on the internet through photographs and videos.

2010 launched as a closed beta.
482M Monthly users around the globe
84M+ Users from the United States
97% Searches are unbranded.

The nice thing is that it’s not only about sharing photographs with your pals; you can also curate your own visual collections based on various topics such as events, interests, and hobbies.

Assume you’re planning a party and need some ideas for décor, food, and activities. You can make a pinboard just for that party and begin pinning all of the fantastic ideas you come across.

The best part is that you can even re-pin images and videos from other users if you like something they posted.

Now, this is where things become really fascinating.

Pinterest lets you build many types of boards. You can create hidden boards that only you can see, public boards that everyone can access, and private boards that you may share with particular people.

So, if you’re arranging a surprise party, create a hidden board and invite only those who need to know.

However, Pinterest is not just for individuals; it is also a powerful tool for businesses.

They offer advertising solutions that enable businesses to target customers based on their interests and profiles. This implies that firms can target the proper people with their adverts, making their campaigns more effective.

Now, if you’re inquisitive about the numbers behind this platform, read on!

Read: How to Make Money on Pinterest in 2024 (Beginner’s Guide)

1. Pinterest is the 15th largest social network in the world

As of July 2023, Pinterest is the world’s 15th most popular social network, trailing only well-known networks like Facebook, YouTube, and Instagram.

Despite its small size in comparison to other social networks, the platform’s visual aspect makes it excellent for sharing creative content, and users frequently search for new ideas and items when browsing the platform.

2. Pinterest has a monthly user base of 482 million

According to a recent report. The platform’s popularity is growing not just because it provides people with ideas and inspiration, but also because it allows them to make purchasing decisions.

However, as shown in the chart below, Pinterest’s monthly active user count decreased from 478 million to 431 million at the beginning of 2021.

Despite the reduction in users, Pinterest may not be as popular as other of its social media competitors, but it remains an important player in the field for finding ideas, recipes, home and fashion inspiration, and driving traffic to your website.

3. Women comprise 60% of Pinterest’s core audience

The platform is popular with female users, who account for 60% of its core readership. However, male users have been on the rise in recent years, increasing by 40% year after year.

When using the platform for marketing, firms should keep their target audience’s demographics in mind.

4. 45% of US households with a household income over $100K use Pinterest

Pinterest has long been a go-to platform for creative inspiration and DIY projects, but new data suggests it also has a high-income audience.

According to Pinterest, 45% of US users with a household income of more than $100,000 are active on the platform.

5. There were 84.6 million Pinterest users in the U.S

As of January 2023, the United States had more than 84 million Pinterest users, making it the country with the most Pinterest users by far. This is more than three times the number of users in Brazil, the second most populous country, which has over 28 million users.

If you’re a marketer who uses Pinterest, make sure you’re taking advantage of everything it has to offer.

6. Pinterest users are 90% more likely to say they are extremely interested in shopping

People on Pinterest are far more interested in shopping than those on other networks. In fact, they are 90% more likely to say this!

This is wonderful news for businesses hoping to attract a larger audience via this popular social media site. You may reach out to this dedicated set of customers and make some major sales by producing pins that highlight your products.

If you want to get your products seen on Pinterest, you may utilize tools like Tailwind to quickly create pins.

With Tailwind, you simply submit your product information and photographs, and the service will generate high-quality pins for you.

Tailwind also allows you to easily schedule your pins and track their performance. Furthermore, if you sign up for a free account, you can start right away without having to pay anything.

7. 85% of pinners use the Pinterest mobile app

A recent research found that 85% of Pinners use the Pinterest mobile app, therefore marketers must ensure that their content is mobile-optimized.

8. 97% of Pinterest’s most popular searches are unbranded

Pinterest discovered that 97% of the most popular searches on Pinterest are unbranded, implying that consumers are primarily looking for “DIY projects” or “recipes” rather than specific brands.

This is wonderful news for small businesses and individual creators who can compete with major brands by producing relevant and useful information for searchers.

To take advantage of this opportunity, try writing material on popular Pinterest themes using keywords that people are likely to look for.

9. Pinners now watch 1 billion videos each day

According to one of their blog posts, Pinterest users now watch just under one billion videos every day. And it’s not all cute kitten videos. People watch videos on a variety of topics, including culinary, DIY, fashion, and beauty.

Read: How to Make Pinterest Pins Go Viral in 2024

10. Advertisers Can Reach Over 200 Million on Pinterest

With over 200 million advertising impressions, businesses can easily reach their target audiences by developing engaging and visually appealing ads.

11. 35% of marketers intend to invest in influencer marketing on Pinterest

A recent study discovered that 35% of businesses plan to spend in Pinterest influencer marketing, up from 29% in 2019. This is a huge growth, indicating that marketers recognize the value of collaborating with influencers on Pinterest.

12. 9 out of 10 Pinners described Pinterest as being filled with positivity

Whether it’s fashion, DIY projects, or recipes, Pinterest has something for everyone. Furthermore, according to a Pinterest survey, 9 out of 10 Pinners described Pinterest as a positive environment.

13. Pinners are 5 times more likely to purchase from Try-On-Enabled Pins

According to new Pinterest research, pinners are five times more likely to buy from Try On-enabled Pins than ordinary Pins.

These are product pins that allow you to “try on” things before purchasing them. For example, if you see a lipstick you like, you may use the Try On Pin to see how it appears on your skin tone. Try On Pins are available for makeup goods such as lipsticks and eyeshadows, as well as for home design.

14. 85% of users say they go to Pinterest to start a new project

According to a recent study, 85% of users said they use Pinterest to plan tasks.

Project starters are constantly looking for fresh and creative ways to get their ideas off the ground. Pinterest is a popular visual website that enables users to quickly browse images and ideas. It’s no surprise that Pinterest is so popular among project beginners.

15. The best time to pin on Pinterest is 8:00 p.m

According to CoSchedule, the top five best times to pin on Pinterest are 8:00 PM, 4:00 PM, 9:00 PM, 3:00 PM, and 2:00 PM. Of course, you don’t have to stick to those hours. You can test out different timings to determine what works best for you and your audience.

16. 80% of weekly users discovered a new brand or product on Pinterest

Pinterest is a highly effective discovery platform, with users discovering new brands and goods at a far higher rate than on other social networks. Surprisingly, the study indicated that 80% of weekly Pinterest users discovered a new brand or product using the network.

17. Pinterest users are 15% more likely to purchase a new product within one week of launch

Businesses can use Pinterest to target consumers at the precise moment when they are most likely to make a purchase, resulting in increased sales. According to a recent study, Pinterest discovered that consumers are 15% more likely to purchase a new product within a week of its release. This demonstrates how the platform may be a valuable tool for marketers.

18. 80% of Pinterest’s predictions came true

A new year brings new forecasts, and Pinterest is famed for its ability to predict future trends. For the past three years, they have accurately anticipated 80% of trends.

If you’re seeking for inspiration this year, check out Pinterest’s 2024 forecasts. Blue Beauty, Groovy Nuptials, and Jazz Revival are among the major themes they believe will be popular this year.

Read: How to Increase Pinterest Followers in 2024 (Beginner’s Guide)

Conclusion

With over 482 million monthly active users, Pinterest is a powerful platform with significant business possibilities.

If your target demographic uses Pinterest but you’re still unsure whether it’s the perfect social media site for you and your business, give it a shot.

Pinterest, with its ever-expanding user base and numerous benefits, could be exactly what you need to take your business to new heights.

Frequently Asked Questions (FAQ)

– Is Pinterest still popular by 2024?

Yes, Pinterest remains popular in 2024. It has 482 million monthly active users globally, and its user base has constantly increased throughout the years.

– Which country utilizes Pinterest the most?

According to Statista, the United States has the most Pinterest users (84.6 million as of January 2023). Brazil is second, with 28.05 million users, followed by Mexico, Germany, and France.

– Can you make money via Pinterest?

Yes, you can make money on Pinterest, particularly if you are a blogger, influencer, or own an eCommerce business.

Pinterest is an excellent tool for attracting visitors to your website or online store.

By generating visually appealing and engaging pins that link back to your information or items, you may reach a big audience and enhance your chances of selling.

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