Why Should You Start Building an Email List Today?
You’ve undoubtedly heard this a thousand times before: the money is on the list.
And that is true. A decent email list is really valuable.
Why?
Because it is a list of people who have previously expressed an interest in what you have to offer. They are warm leads, and they are far more likely to purchase from you than someone who has never heard of you before.
So, if you haven’t already building an email list, now is the time to start.
What is an Email list?
An email list is a collection of email addresses used to distribute promotional messages or newsletters to a group of people. Businesses and individuals can construct email lists, which are often used to communicate with customers, followers, or subscribers.
Email lists can be produced in a variety of ways, including sign-up forms on websites, Facebook ads, and word-of-mouth.
Read: GetResponse Reviews (8 Ultimate Guide to Email Marketing)
Why Is Starting an Email List So Important?
The internet altered how we engage and communicate with others. Previously, we had to rely on snail mail or in-person communication to interact with our friends, family, and colleagues.
We can now connect with anyone in the globe with a few clicks of a button.
This convenience has resulted in a significant shift in the way firms function.
Previously, businesses had to rely on direct mail, print advertising, or word-of-mouth to reach their intended audience. However, businesses may now readily communicate with their target audience via email.
But why is creating an email list so important? Here are five reasons!
1. Build a Relationship with your Audience.
The first and most crucial reason to create an email list is to develop a relationship with your target audience.
When you know someone’s email address, you can communicate with them. It creates a direct contact between you and them, allowing you to express your thoughts and feelings in an immediate and meaningful manner.
When you send an email, you are communicating directly with your audience. They can hear your voice and sense your mood in the words you use.
You’re making a unique connection with them.
2. Increase Traffic to your Website or Blog.
According to Hubspot, email list creation is one of the most effective marketing strategies for boosting website visitors. It’s effective since it helps you to quickly increase traffic by leveraging your existing readers and customers.
Every email you send to your list drives traffic to your website. This is because each email includes a link to your website.
3. Promote your Products and Services.
A collection of email addresses represents a group of people who have expressed an interest in what you have to offer. This makes them an ideal target demographic for marketing your products and services.
One of the advantages of creating an email list is that it is quite inexpensive to send out. Email is far less expensive than other forms of advertising.
Furthermore, email is straightforward to track, allowing you to observe how many people open and click on your promotions. This information might help you fine-tune your marketing strategies to make them as effective as possible.
4. Keep in Touch With Your Customers
As a business owner, you understand how crucial it is to stay in touch with your customers. After all, they are responsible for the smooth operation of your firm.
Another wonderful reason to create an email list is to stay in touch with your customers. When you have a list of email addresses, you can easily send out product and service updates, as well as new blog posts.
This is an excellent approach to keep your customers updated and interested.
5. Increase Credibility and Trust.
A collection of email addresses represents a group of people who have expressed an interest in what you have to offer. This helps to establish trust and credibility.
Consider this: when you receive an email from a friend, you are more likely to trust it than an email from a stranger. Why? Because you know the person who sent the email. You know their motivations are good.
The same thing goes for your business.
When your clients receive an email from you, they should feel as if they know you. They should believe they can trust you.
Read: How to Create a Blog in 2024 (Beginner’s Guide)
3 Tools for Building Your Email List
There are several ways to grow an email list, but the most effective techniques entail leveraging technologies that make the process easier and more efficient.
Here are some of the greatest email list-building tools in 2023.
1) Constant Contact.
Constant Contact is an email marketing service that helps small businesses grow their email lists. It provides a drag-and-drop email builder, email templates, list management, landing pages, and other features to help you develop and manage your email list.
Constant Contact also allows you to write and schedule posts to multiple social media platforms at once. Constant Contact provides a free trial, allowing you to try it out before committing to a premium plan.
After signing up for a free trial, you will be asked to provide your credit card information. You will not be charged until after your free trial period has ended, and you may cancel at any time.
Pricing: $9.99 per month for up to 500 contacts. If you require more than 500 contacts, you will need to upgrade to a higher plan.
2) Convertkit
Convertkit is another effective email marketing solution (made for creators) that allows you to easily establish and expand your email list. Convertkit allows you to easily design forms, landing pages, and opt-in forms to collect email addresses from website users.
One of the best things about Convertkit is that it was created with simplicity in mind. You don’t have to be a technical wizard to use it. It’s simple to use and works with a variety of major platforms, including Shopify, Teachable, WordPress, and more.
If you’re not sure where to begin, Convertkit offers a variety of useful materials, including a video lesson series and an extensive knowledge library.
Pricing: Convertkit provides a free plan for up to 1,000 members. The monthly membership option begins at $29 per month and includes visual automation builders, third-party integrations, and more.
3) King Sumo
KingSumo is a program that lets you simply design and manage viral giveaways. KingSumo allows you to give away either real or digital rewards, and you may even give away numerous prizes if you wish.
To establish a giveaway, simply enter a few details about what you’re giving away and how many prizes you’re offering. Then, KingSumo will create a unique URL for your giveaway and provide you a sharing link.
When you post your giveaway link, anyone who clicks on it is directed to your giveaway page. They can then provide their email address to participate in the giveaway.
When someone submits their email address, they will be added to your mailing list. Furthermore, if they share your contest with their friends, they will be added to your email list.
As more people enter and share your giveaway, your email list will expand. With connectors for Convertkit, Zapier, and a variety of other platforms, you can simply create automated campaigns that save you time and money.
Pricing: Free to use with basic functionality but no integrations. You can receive access to all of the features by paying a one-time fee of $49.
8 Simple Tips for Growing Your Email List
Email marketing is widely recognized as one of the most successful strategies to reach out to clients and build a brand. However, expanding your email list can be a daunting undertaking.
With a little work and these five simple steps, you can rapidly increase your email list by hundreds, if not thousands.
1. Add a sign-up form to your website or blog.
This is certainly the most obvious method for expanding your list, but it is also one of the most effective. Make sure your sign-up form is clearly displayed on your website and straightforward to complete.
2. Generate intriguing content.
One of the most effective ways to increase your email list is to provide content that your target audience will find useful. People are more inclined to subscribe to your email list if you provide useful information.
3. Use a lead magnet.
A lead magnet is one of the most effective strategies to increase your email list size.
A lead magnet is a freebie that you provide to potential subscribers in return for their email addresses. It’s a win-win: they get what they want, and you gain a new subscriber.
For example, you may provide a free eBook, video course, checklist, or a discount on your products or services.
4. Hold a contest or giveaway.
Running a contest or giveaway is another effective strategy to build your email list.
This is an excellent technique to persuade individuals to join your email list since they are driven by the opportunity to win something.
5. Use social media.
Social networking is an excellent technique to promote your email list and increase subscriber numbers.
Make sure to promote your email list on your social media channels, including a call to action to sign up.
6. Use pop-ups.
Using pop-ups on your website is an excellent approach to increase your email list.
Just make sure the pop-up isn’t invasive and can be easily closed if the visitor isn’t interested.
Exit-intent pop-ups are ideal for catching last-minute subscribers about to depart your website.
7. Use content upgrades to build your list.
Content improvements are another efficient strategy to increase your email list.
A content upgrade is just an opt-in form that is provided in return for an article or piece of material. This is an excellent method for getting folks to sign up for your email list.
8. Work with other firms.
Collaborating with other firms can help you reach a new audience and expand your email list. You can work with companies in a similar industry or those that compliment your own.
For example, if you are a makeup artist, you may cooperate with a skincare company. If you’re a fashion blogger, you could work with a clothes retailer. There are unlimited opportunities for collaboration, so be creative!
Most essential, your call to action is what tells people what to do next, so make sure it’s effective.
Consider utilizing a call to action that is specific, actionable, and benefits-oriented.
Final Words
If you haven’t already created an email list for your website or blog, you’re missing out on a valuable marketing tool.
Creating an email list is one of the most significant things you can do for your business.
There are numerous reasons why you should begin creating an email list, but the bottom line is that it’s an excellent method to interact with your target audience and expand your brand.
So don’t wait any longer; start creating your email list immediately!
Recommend Article:
Read: Top 5 Best Web Hosting Services for Bloggers in 2024
