How to Increase Pinterest Followers in 2024 (Beginner’s Guide)

Are you attempting to find out how to increase your Pinterest followers?

Pinterest is a visual search engine that provides inspiration for new projects, travel plans, recipe searches, and intriguing product recommendations for your next buy.

It’s a great way to increase your online profile, attract new clients, and get more followers.

Having a Pinterest profile is not enough to achieve success; you also need to know what tactics and resources you should be using.

Now let’s get going!

Why It’s Important to Increase Pinterest Followers

Pinterest has a lot to offer in terms of traffic generation and business marketing.

Over 60% of Pinterest’s monthly active users are women, with the social media platform reporting over 433 million monthly users.

The best thing is that 90% of Pinterest users are more likely to admit to being major shoppers.

It’s also critical to realise that this platform is much more than just a place for people to share images, even though data like this indicates that it is expanding swiftly.

To put it simply, it’s a fantastic location to share and get inspiration from others. That’s really outstanding, and neither you nor your company should overlook it.

How to Increase Your Pinterest Followers

Over the past few years, we’ve used Pinterest extensively to increase traffic to this blog, learn about its user base’s habits, identify the kinds of images that get repinned and shared frequently, and spot common mistakes made by those trying to succeed there.

Here are six doable suggestions to help you increase your Pinterest following in 2023!

1. Make Your Pinterest Profile More Effective

Most people who follow you will get their impression of you from your profile. You need to confirm that they are following them on your profile.

To begin with, confirm that you have a business account on Pinterest in order to access analytics.

Make it easy. Don’t overload the reader with details. It’s sufficient to have a name that’s easy to remember, a brief bio, and a profile picture that embodies your brand.

Give a succinct overview of your business and your Pinterest activities.

Furthermore, it’s crucial to claim your blog or website if you want Pinterest to drive traffic to it.

Follow this easy tutorial here

2. Use Pinterest Actively and Engagingly

You may create a community of content-loving followers on Pinterest.

Aim to pin both your own and other people’s material when you use Pinterest.

You may stand out on the platform by being involved and active.

Following, repinning, and interacting with other Pinterest users in the comments section of their pins is a terrific concept.

3. Create a Group Board of Your Own

Using group boards is a novel approach to maximize your Pinterest experience. They let several pinners work together, plan, leave comments, and respond.

Your group board will gain popularity, and you will be seen by a large audience when more individuals join it.

To get started, simply make eye-catching pins, save them to your group board, invite some other Pinterest users who share your interests, and keep going.

4. Make Concept Boards

Idea Pins, Pinterest’s newest feature, allows you to curate up to 20 pages of text, images, and videos, giving you more chances to inspire your followers.

Similar to Facebook and Instagram stories, the Idea Pins concept tells your Pinterest viewers a visual tale.

According to Pinterest, idea pins had a 9x average comment rate, making them more engaging than regular pins.

The finest feature is that Idea Pins invites people to follow you on Pinterest by directing them to your profile.

Thus, you will be more engaged overall if you create more idea pins.

5. Create Eye-Catching Pins

For them to follow you, your audience must find your content interesting.

Though it’s far too simple to just generate pins, Pinterest is more than just a place for attractive images. The most successful pins genuinely provide value to consumers and entice them to click on them.

This also results in increased traffic from referrals to your website or blog, as well as possible leads, sales, and clientele.

“Compelling” pins are one way to make sure you get the most out of Pinterest. Ideally, you want at least one interesting pin for each and every blog post, product, or service you promote.

Canva Pro is what we always use to create our pin designs.

Additionally, Tailwind allows you to automatically create hundreds of Pins and intelligently schedule them on Pinterest.

6. Compare Your Pins (A/B)

A/B testing is a marketing strategy that compares two iterations of a product to see which one works best. The terms “A” and “B” stand for the original and many iterations of the original, respectively.

The Pins you choose to test on Pinterest might contain your photos, videos, call-to-action, or descriptions.

By conducting A/B testing, you can determine which Pin formats work best for your audience and use that information to craft Pins that will reach the right people at the right moment.

For every post, you can make at least two to three pins and review your Pinterest Analytics.

Installing the MonsterInsights plugin will allow you to view your Google Analytics data directly within the WordPress dashboard if you have a WordPress blog.

Final Thoughts

The truth is that there is no foolproof method to ensure you gain a large following on Pinterest in a short amount of time.

To put it simply, if you post worthwhile and engaging content that readers would find intriguing, you’ll probably notice a spontaneous increase in your fan base.

However, we hope that the advice we provide here will at the very least help you figure out how to improve your Pinterest profile, gain more followers, and develop a loyal following of people who value what you have to give.

You might also be considering:

Read: How to Make Money on Pinterest in 2024 (Beginner’s Guide)